This week i have been reflecting back on my work so far. I want to hone down on where in the market my work fits. I have been exploring and researching into designers that work in the home furnishing/interiors/upholstery market.
As well as previously talked about Holly Berry and Annah Legg, whose work is more focused towards the soft furnishings market, i have wanted to look at the other end of the spectrum. I feel the samples i am creating at the moment would fit well into the soft furnishings market; cushions, soft woolen throws etc, but i feel my talent lies in the harder, denser samples that came about from the cotton double cloth made earlier in the project.
Currently (and thinking into the future) i am aiming to create samples that would be sold as a fabric the metre, in furnishings and upholstery stores. I would initially sell my design to the company, who would then be free to do with it as they wish.
Perhaps similar to Laura Ashley, Designers Guild and John Lewis. The high street market seems achievable at this point, but i remain open minded about where the work could fit as i move further on with my sampling.
With fabric being sold by the metre, Laura Ashely charge around £28-£40. This seems like a reasonable starting point and a figure of which i would be happy to charge at this stage.
Above - Laura Ashley. Sample swatches for upholstery. Laura Ashley LTD. [Online images] [assessed 17.10.2013] http://www.lauraashley.com/fabrics/upholstery-fabrics/icat/hfupholstery?esp_viewall=y
First selection of Wool / cotton double cloth samples.
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