Final Context

The final context of my work is now clearer than ever. 6 warps later and i am fully confident that the samples I am currently creating fit into the world of upholstery.

JAB

Lara Ashley

Designers Guild

Ralph Lauren Home

The last 18 weeks i have grown to have an understanding of the world of high end and high street upholstery. Laura Ashley and Designers Guild both design fabrics at a price point that sits well at a high street level. With Fabric available to buy in store, off the roll, this way of selling fabric is commercial, quick, easy and very accessible to all. Suitable for you and i.

At the higher price points are Ralph Lauren and JAB. Designing for Ralph Lauren has showed me that sometimes less can be more, a simple vertical stripe can be all that is needed to create a beautiful collection of fabric samples. The website houses over 1000 different fabric samples, in all colour ways, styles, yarn qualities and densities. It is this area of the textile upholstery market that i see myself working towards, high end prices created with minimal effort. The perfect combination.

With more time and further research into my own practice, i know that it is a feesable prospect to one day be selling to the same clients as Ralph Lauren.