SouthSea deck chairs & Fred Perry.
Over the Easter break I began to look into different areas of the market at which I could place my fabrics. Initially I wanted to create a range of samples that would work as commercial fabrics, to be sold by the roll to the high end client. Although that is still one of my key focuses I though about the potential of working my way into a niche market.
Taking the weight and qualities of my fabric samples into account, I found that I was reminded and drawn to old fashioned, designer deck chairs. The density and feel of the fabric lends itself almost perfectly to this area of the market and so I began to look into who else, if anyone else is working towards this sales area.
Difficult to begin with, I found only a few British companies that specialise in the production of fabric for the outdoor market. Southsea Deckchairs and Gallant & Jones are two companies that have tailored the production of dense, solid fabrics and have managed to create a steady business around this area.
Southsea Deckchairs work with vibrant coloured cottons patterned in a way that gives a nostalgic feel. Sold either by the sling or by the metre these fabrics can be used for interior or exterior use and are finished to the highest standard, providing a waterproof surface.
Recently fashion company Fred Perry has teamed up with Southsea Deckchairs to create a truly iconic clothing range. Taking inspiration from the seaside classic furniture style, Fred Perry have created garments with dense, heavy fabrics, wooden buttons and triple stitched 'sail' hems. The colours are inspired by old chairs and slings made famous by Southsea Deckchairs and work to preserve the heritage of such an iconic style.
Southsea Deckchairs. Cotton Fabrics. [Online] [Accessed 04.05.2014] http://gallantandjones.com/customer-love/
http://www.masdings.com/blog/2014/03/25/fred-perry-x-southsea-deckchair-company/B9
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